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Invisible Collection on the Future of Interior Design in Fashion Retail

Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Cartier's New York store, designed by Laura Gonzalez, presents a retail space with a large staircase on left leading into a soft seating area. A necklace is presented in a display cabinet at the bottom of the stairs.
Cartier's New York store, designed by Laura Gonzalez, an interior designer featured on Invisible Collection. (Scott Frances)
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Having launched as a digital-only interior design platform in 2016,

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