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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Hudson Yards Defied Its Haters and Became New York’s Top Mall

Manhattanites had little love for the $25 billion megaproject when it opened five years ago (the pandemic lockdowns didn’t help, either). But a constantly shifting mix of stores, restaurants and experiences is now drawing large numbers of both locals and tourists.
Inside the Shops at Hudson Yards, overlooking the Vessel.
Last year, average monthly visits to Hudson Yards increased 19 percent year-on-year, far outpacing growth at other top malls, such as Bal Harbour Shops in Florida and the Mall of America in Minnesota, according to Placer.ai. (Related Companies)

When Anna Harman opened an outpost of her piercing studio, Studs, in Hudson Yards in February 2020, some of her friends were sceptical.

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Further Reading

The New Rules of Brick-and-Mortar Retail

Amid an ongoing 'retail apocalypse' that’s wiping out thousands of stores, retailers are staking their future on a new generation of brick-and-mortar shops that are radically different from their predecessors.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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