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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Shein’s Fast-Fashion Fight in France

The online fashion giant is facing strong opposition in France from lawmakers, retailers and regulators who criticise its low-cost model and alleged unfair advantages.
By turning vendor relationships into a product, Shein is seeking to build a new growth pillar.
Shein has been trying to win trust in France. (Getty Images)

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