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Influencers Take on Yet Another Role: Store Merchant

A new wave of retailers is relying on tastemakers not only to promote products — but to curate them, too.
A new wave of retailers are relying on influencers to help curate their merchandise mix. Top, from left to right: The Lobby, In-House, Basic Space. Bottom, from left to right: The Lobby, Basic Space, In-House.
A new wave of retailers are relying on influencers to help curate their merchandise mix. Top, from left to right: The Lobby, In-House, Basic Space. Bottom, from left to right: The Lobby, Basic Space, In-House.

In fashion marketing, working with the

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