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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Turn a Trendy Hit Into a Forever Best Seller

Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.
Norma Kamali brand models wearing dresses
Norma Kamali's "Diana" dress, first released in the 1970s, has been revived in new ways for nearly five decades. (Norma Kamali)

Over the past six months, Norma Kamali’s Diana dress, a form-fitting, ruched one-shoulder style available in a rainbow assortment of colours, was seemingly ubiquitous.

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