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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Digital Brands Make Wholesale Work

For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.
Aeyde Autumn/Winter 2019 campaign | Source: Courtesy
By
  • Tamison O'Connor

BERLIN, Germany

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