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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Deal With Retail’s Returns Frenzy

Surging online sales during the pandemic have touched off a similarly massive wave of returns. Here’s how some brands are handling the deluge.
Happy Returns' facility.
Happy Returns' facility. (Happy Returns)

KEY INSIGHTS

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Further Reading

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.

Should Fashion Consider Same-Day Delivery?

Ulta and Abercrombie & Fitch are the latest retailers to offer shoppers ultra-fast delivery through partnerships with courier companies. While the service isn’t yet industry table stakes, experts say it’s an effective tool for driving loyalty.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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