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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.
Two models in identical outfits by Ba&sh.
After reviewing three possible candidates in the US, French brand Ba&sh ultimately chose Archive and a peer-to-peer model for its resale platform, Ba&sh Second Hand. (Ba&sh)

The American boutique chain Francesca’s took its time getting into the secondhand clothing business.

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Further Reading

The Next Shakeup in Resale

Vestiaire Collective plans to shut down Tradesy and make a major push into the US, injecting fresh competition into a market where even the biggest players are struggling to turn a profit.

Why Big Retailers Are Finally Taking Resale Seriously

H&M is the latest to enter the space, with a marketplace set to launch on Sept. 7 in Canada. The fast fashion behemoth sees an opportunity to bring in new customers and burnish its sustainability credentials. But it has plenty of competition.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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