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How the New Wave of Fast Fashion Brands Really Work

Edikted is less than a year old but it’s all over TikTok and already topping search rankings among Gen-Z consumers. The brand’s founder explains his formula.
Edikted is a new label from the team that previously built fast fashion brand Adika.
Edikted is a new label from the team that previously built fast fashion brand Adika. Edikted

Building a brand that becomes an overnight hit can be like catching lightning in a bottle. Dedy Schwartzberg has done it twice.

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