Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

How Small Brands Are Handling the End of De Minimis

For a number of independent brands, the end of the US’ de minimis exemption is the latest complication that required sharpening operations and making tough choices about where to invest.
New duties following the end of the de minimis exemption have caught many shoppers by surprise.
New duties following the end of the de minimis exemption have caught many shoppers by surprise. (Shutterstock/ BoF Collage)
By
BoF PROFESSIONAL

Shortly after Nicki Patel, a California-based hospitality executive, ordered a dress from New Delhi-based House of Masaba for a friend’s Indian wedding, she received a warning from the brand on WhatsApp that she would be hit with an import duty if she continued with the transaction.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article
Topics
People
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.