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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Retailers Convince Coveted Brands to Go on Sale

Consumers can find discounts from countless retailers year round. Getting sought-after labels to join the fray is just one way the merchandiser’s job has grown more complex.
Nordstrom
For Nordstrom's anniversary sale getting sought-after labels to join the fray is just one way the merchandiser’s job has grown more complex. (Courtesy)

Footwear aficionados shopping Nordstrom’s recent Anniversary Sale may have been surprised to notice a pair of Birkenstock slides among the markdowns.

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