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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Regional Brands Go Global

Labels that get their start outside of major fashion hubs are leveraging their local identities and a strategic approach to wholesale to gain international followings.
NBA star Kyle Kuzma wearing Spencer Badu's black cargo snow pants. The Canadian-Ghanaian designer's roster of influential stockists has helped to attract several high-profile clients, including K-Pop group NewJeans.
NBA star Kyle Kuzma wearing Spencer Badu's black cargo snow pants. The Canadian-Ghanaian designer's roster of influential stockists has helped to attract several high-profile clients, including K-Pop group NewJeans. (Toreno Winn)

When Toronto-based designer Spencer Badu was accepted into a well-known showroom in Paris, he was sure it would be his ticket to fame — or at least recognition from buyers and key editors during fashion week.

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Further Reading

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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