Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
Peloton new collaboration with Adidas. Peloton.
Peloton new collaboration with Adidas. Peloton. (Peloton)

In 2017, Courtney Snowden, a DC native and government public affairs professional, bought a Peloton bike to kickstart her weight loss journey.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON