Agenda-setting intelligence, analysis and advice for the global fashion community.

How Matching Sets Took Over Fashion

The convenience and visual impact of sets have made the category an enduring staple among consumers and retailers alike, but current market circumstances are giving them a boost.

Retailers are leaning into matching sets. (BoF Collage)

Joan Kennedy

03 April 2023

BoF PROFESSIONAL

While on an editorial shoot for her T-shirt brand Liana in 2017, Lili Chemla found herself wishing she had a matching pair of pants to make for a stronger visual. When she started making them soon after, business picked up. There was something about sets, she realised, that was resonating with consumers.

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