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Agenda-setting intelligence, analysis and advice for the global fashion community.

How London’s Soho Became a Mecca for Selling Fashion to Millennials

The gritty quarter of Soho has attracted a flood of fashion brands targeting young streetwear-savvy consumers.
End, retail, streetwear, london, luxury
Last year, End. opened flagship stores in Milan, Manchester and Newcastle. (Courtesy)
By
  • Sarah Shannon

LONDON, United Kingdom —

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