Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
Frey Group is leveraging the outlet opportunity with the creation of its Malmö Designer Village.
Frey Group is leveraging the outlet opportunity with the creation of its Malmö Designer Village. (Frey Group)
In Partnership With
Article Sponsor

In the face of shifting global consumer behaviour, outlets and off-price retailers are set to capture an even greater share of discretionary expenditure. As stated in BoF and McKinsey’s

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON