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How Centralised Customer Data Platforms Can Drive Retail Growth

Having a unified platform that serves all the endpoints of a business is essential to driving growth and platforming the new major players within clienteling: text, voice and live video, says Teamwork Commerce CEO Michael Mauerer.

Store associate using Teamwork Commerce solutions. — Store associate using Teamwork Commerce solutions. (Teamwork Commerce)

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BoF Studio

12 January 2022

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According to a McKinsey & Co. survey, more than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.

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