Agenda-setting intelligence, analysis and advice for the global fashion community.
Sarah Flint was early to the trend. In 2017, she pulled her shoe brand from retailers and lowered prices on her website. For a while, the brand relied on solely on organic word-of-mouth and lucky mentions from celebrities and influencers. She saw the impact word-of-mouth was, and decided to find a way to take ownership of it. In 2019, she started recruiting a mix of influencers and “normal” customers to talk up the brand to their friends and followers. While some influencers with big followings get cash for sponsored posts, most are paid in free pairs of shoes — one pair for every five sold through unique links or promo codes provided to programme members.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
