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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Brands Are Preparing for Life After Inflation

Lower consumer prices and pending interest rate cuts won’t completely solve fashion’s economic woes. But it helps.
A person holds a rod while posing in a Filson ad
Brands like outdoor apparel and accessories maker Filson that managed to protect their sales and profits last year have high hopes to drive profitable growth in 2024 amid an economic turnaround. (Filson)

When

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Further Reading

Is Inflation Beaten? Depends on Where You Look

This week will bring more readings on consumer prices from Japan, the UK and Eurozone, plus a financial update from Tapestry, fresh off its acquisition of Capri. That, plus what else to watch for in the coming days.

How Inflation Changed Fashion

US consumer prices rose at their slowest pace in two years in June, potentially bringing to a close a period that changed how many fashion brands value their goods.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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