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How Brands Are Convincing Shoppers to Spend Early This Holiday Season

Retailers like Target, Walmart, PacSun, Gap and Ulta are kicking off marketing campaigns or sale promotions earlier than ever in an attempt to avoid supply chain woes that could dampen holiday cheer and sales performance.
Shoppers walking through a shopping mall in Berlin, Germany lit up with Christmas decorations. Getty Images.
Shoppers walking through a shopping mall in Berlin, Germany lit up with Christmas decorations. Getty Images.

In October, most people are shopping for Halloween costumes. But Nordstrom wanted customers to start thinking about a different holiday.

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