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How an Indie Running Brand Plans to Compete With Sneaker Giants

Lifestyle activewear brand Satisfy will release its first running sneaker this summer, entering a crowded but growing market for fashion-forward performance products.
Satisfy sneaker
Rather than competing directly in the crowded road-running market, Satisfy's sneaker will focus on trail running as well as technical components such as an anti-chafing fabric and an outsole designed for increased durability. (Satisfy/Pauline Caranton)
By
  • Julia Lebosse

In a category dominated by giants, a small Paris-based running brand is about to throw its hat into the ring.

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Further Reading

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

The New Model for Running Apparel Brands

A string of athletic-wear startups that say sportswear giants are missing the majority of the running market are capitalising on the direct-to-consumer e-commerce model.

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