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How an Emerging Brand Plans to Parlay Instagram Buzz Into Luxury Sales

Charlotte Knowles and Alexandre Arsenault’s label KNWLS’ has celebrity fans, plenty of Instagram buzz and rising sales. Now the design duo are hoping to prove to buyers and consumers they can move beyond corsets and bondage-inspired pieces.
KNWLS is readying itself for world domination. Courtesy.
KNWLS is readying itself for world domination. Courtesy.

Charlotte Knowles and Alexandre Arsenault don’t sell tie-dye sweat sets, athleisure or other pandemic-era impulse purchases, but business was nonetheless very good last year.

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