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H&M Taps Heron Preston as Creative Menswear Advisor

The New York-based designer will create his own seasonal collections for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
Preston will consult on H&M's mainline menswear and also create his own signature collections for the retailer.
Preston will consult on H&M's mainline menswear and also create his own signature collections for the retailer. (Courtesy)

H&M has recruited streetwear designer Heron Preston to be an in-house advisor, forming what the company calls a “long-term partnership” that will yield Preston’s own seasonal capsule collections for the brand as well as his input on H&M’s main menswear line.

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