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Under Pressure From Shein, H&M Reaches for Upmarket Shoppers

In seeking to attract more aspirational shoppers, H&M is boosting its image through high fashion collaborations.
H&M’s quarterly sales stagnate as It feels heat of competition.
In seeking to attract more aspirational shoppers, H&M is boosting its image through high fashion collaborations. (Shutterstock)

During Paris Fashion Week, pop icon Cher, Swedish singer Robyn and South Korean DJ Peggy Gou performed at Silencio nightclub to a crowd of actors and models including Jared Leto, Elle Fanning and Irina Shayk.

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