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Will HeyDude Trip Up Crocs’ Winning Streak?

With the company’s signature clogs seeing slower growth, turning around the struggling maker of casual, sneaker-like loafers is a priority — and Sydney Sweeney has been enlisted to help.
Actress Sydney Sweeney sits in a director's chair with the words "Director of Dude" written on the back.
HeyDude announced in August that the "Euphoria" actress would be its new global spokesperson. (Crocs, Inc.)

HeyDude is counting on Sydney Sweeney to give its image a makeover.

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About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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