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Gap Inc. Names Zac Posen Creative Director

The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.
Zac Posen will join Gap Inc.'s executive leadership team and serve as the “cultural curator and creative partner” to CEO Richard Dickson.
Zac Posen will join Gap Inc.'s executive leadership team and serve as the “cultural curator and creative partner” to CEO Richard Dickson. (Mario Sorrenti)

Gap Inc. has put its creative destiny in the hands of Zac Posen, who has been named executive vice president, creative director of the American retail chain that also owns Old Navy, Athleta and Banana Republic.

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Further Reading

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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