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Retail

For Brands, Is Resale Actually Worth It?

The secondhand market is booming, and a growing number of labels are piling in. But selling pre-worn trousers and handbags online — and turning a profit — is challenging.
Mark Cross vintage
Mark Cross Vintage. Courtesy
By
BoF PROFESSIONAL

About three years ago, Sarah LaFleur noticed an intriguing trend taking off with customers of her brand, the online workwear label M.M.LaFleur: hundreds of them were buying, selling and trading secondhand blouses, blazers and pants in a Facebook group.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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