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Agenda-setting intelligence, analysis and advice for the global fashion community.

First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree

The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
A shift in fashion toward wide-leg jeans has driven the likes of Gap Inc., J Crew Group’s Madewell and even Lululemon Athletica Inc. to offer these styles, boosting sales.
A shift in fashion toward wide-leg jeans has driven the likes of Gap Inc., J Crew Group’s Madewell and even Lululemon Athletica Inc. to offer these styles, boosting sales. (Gap)

Big pants are driving big changes across the entire wardrobe.

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Further Reading

Why Skinny Jeans Will Never Die

After over ten years where tight fits dominated denim, consumers are embracing straight and wide-leg styles. But unlike other fading trends, retailers are unlikely to abandon the skinny jean.

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