Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling

New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Kourtney Kardashian Barker modelling a bright silver puffer jacket and other pieces from her new capsule collection with Boohoo
Less than a decade ago, Boohoo and its sister brand Pretty Little Thing were behind splashy events in the US featuring the Kardashians. (boohoo)

Once the feared enemy of the high street and worth more than £5 billion ($6.8 million), the online fashion retailer

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON