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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Take a Brand From Local to Global

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.
Farm Rio, Dresses, Prints, Contemporary, Womenswear
Farm Rio campaign. (Farm Rio)

In New York City, where black is always the new black, it’s impossible to miss the bright tropical prints of Farm Rio.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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