Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Farfetch Woes Worsened by Brands’ Distaste for Discounts

As top brands seek greater control over distribution in part to avoid discounting, the e-commerce platform has been offering up to 45 percent off smaller labels such as Balenciaga, Diesel, Balmain and Lanvin.
A shot of the Farfetch logo on a white background with blurred images of models in the background.
As top brands seek greater control over distribution in part to avoid discounting, the e-commerce platform has been offering up to 45 percent off smaller labels such as Balenciaga, Diesel, Balmain and Lanvin. (Shutterstock)

A winding down of the post-pandemic spending frenzy is hitting European luxury companies from LVMH to Kering, but none more than Farfetch, an e-commerce pioneer.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON