Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

Elevating Physical Retail Strategies to Engage Brand Communities

Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.

Today, consumers are seeking out experiences that feel meaningful, personalised and aligned with their values. — Today, consumers are seeking out experiences that feel meaningful, personalised and aligned with their values. (GGP)

By

BoF Studio

20 September 2025

In Partnership With

Physical retail is no longer just a place for brands to simply transact with their end consumer — it is one of the most powerful spaces to convey brand value and build loyalty, trust and community. From experiential flagships to purposeful pop-ups, stores have evolved into spaces that not only showcase products, but also deepen brands’ relationships with their customers.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

Topics

Retail:Stores

Organisations

GGP

Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail

Analysis and advice from the front lines of the retail transformation.

Can Lake Translate Success in Sleepwear Outside the Bedroom?

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Is Quince Really Worth $10 Billion?

Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

Why Strong Retail Sales Aren’t Leading to More Retail Jobs

Why Strong Retail Sales Aren’t Leading to More Retail Jobs

A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.

BoF Masterclass | The State of Fashion 2026

BoF Masterclass | The State of Fashion 2026

Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Bondholders Approve Saks Global’s Five-Year Business Plan

Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.

Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says

War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Underdays and Foundrae Are Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .