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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Manage Cash in a Downturn

In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers.
Customers walk past store with "Store Closing" sign in the window.
Between inflation and sluggish consumer spending, the nuts and bolts of running a fashion business are more important than ever for small fashion brands. (Shutterstock)

The New Originals was on a hot streak last year, until it ran into the buzzsaw of inflation.

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Further Reading

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

How to Recession-Proof Independent Retail

Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.

The Pros and Cons of Crowdfunding

In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.

About the author
Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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