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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Reach Customers Who Still Don't Like Shopping for Clothes Online

Millions of consumers — particularly older ones — say they may not shop in stores until there’s a coronavirus vaccine. Many aren't big fans of e-commerce, either. Here’s how to keep them spending.
Retailers are trying new approaches to reach consumers who are avoiding stores for health reasons but aren't comfortable shopping online | Source: Shutterstock
By
  • Brian Baskin

NEW YORK, United States

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