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Dr. Martens Is Ready for a Reboot

In her first interview, new chief brand officer Carla Murphy says the brand is “in motion for its next chapter,” leading with a heritage-heavy revamp that’s on full display at its new London flagship.
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Dr Martens is opening new flagship in London as a part of the brand's new revamp strategy. (TDM.Space)

Dr. Martens

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About the author
Shayeza Walid
Shayeza Walid

Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.

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