Agenda-setting intelligence, analysis and advice for the global fashion community.
Fast Retailing is making a counterintuitive bet in fashion — that shoppers want less choice, not more.
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Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
Japanese conglomerate Fast Retailing has also extended designer Christophe Lemaire’s contract as artistic director of the Uniqlo Paris R&D Center by another five years.
Uniqlo has leveraged its prowess in mass production to build a fashion empire filled with shelves upon shelves of affordable, good quality items like down jackets, underwear and T-shirts.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
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Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
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