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Agenda-setting intelligence, analysis and advice for the global fashion community.

Do Stores That Don't Sell Anything Really Work?

Canada Goose's new store has a simulated avalanche, but no coats to buy. Will its bet on experiential retail pay off?  
Canada Goose is the latest brand to prioritise “experiential retail” over the usual racks of clothes. | Collage by BoF
By
  • Chavie Lieber

TORONTO, Canada —

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