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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Diesel Be Cool Again?

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?
Diesel's Autumn 2020 collection | Source: Courtesy
By
  • Chantal Fernandez

BREGANZE, Italy —

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