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Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.
Model in geen floral dressing looking down at the camera.
Diane Von Furstenberg turned profitable for the first time in a decade last year. (Diane Von Furstenberg)

To survive, Diane von Furstenberg had to purge itself.

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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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