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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will the End of De Minimis Kill the Shein Haul?

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
The Trump administration is set to close the de minimis trade loophole, which 
e-tailers like Temu and Shein benefit from.
The Trump administration is set to close the de minimis trade loophole, which e-tailers like Temu and Shein benefit from. (Getty Images)

Shopping has become a trade war zone, and consumers are caught in the crossfire.

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Further Reading

Trump’s Trade War Is Reshaping Shipping Routes

For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.

‘Trade War TikTok’ Takes Aim at Luxury

Chinese creators claiming to manufacture for luxury brands have gone viral on the platform, offering cut-price ‘dupes’ in response to Trump’s punitive tariffs on the country.

Explainer: What the US-China Trade War Means for Fashion

President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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