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Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Daigou’ Goes Corporate as Retailers Seek New Ways to Reach Chinese Shoppers

Wholesalers and online platforms like Dewu have taken a larger share of China’s growing grey-market for luxury goods — formerly dominated by individual sellers.
Luxury shoppers in China outside a Prada store.
China's grey-market is maturing. (Shutterstock)

The pandemic-era drop in overseas travel by Chinese tourists and students has been a boon for Gen-Z focused online shopping platform Dewu.

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