Agenda-setting intelligence, analysis and advice for the global fashion community.
The US economy grew by a sterling 4.9 percent in the third quarter, but many young consumers are convinced they’re living in what TikTok has dubbed the “silent depression.”
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Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.
Forty-five million American consumers will have to account for a new expense this fall as the three-year pause on student loan interest accruement ends. Retailers resilient to the shock will be those that offer a distinct assortment of products while conveying a sense of value.
Luxury spending may be flagging, and Miami has lost some of its pandemic-era heat. But there are plenty of opportunities for fashion brands if they know where to look.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
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A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
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The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
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