Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Consumer Resilience to Be Tested as Tariff-Fuelled Price Increases Brew

US retailers remain bullish on the resilience of US consumers, a sentiment that could soon be put to the test as tariff-fuelled price hikes increasingly show up on shelves.
Economists expect retail stocks to fall in the second half of the year.
It’s difficult to gauge how much prices will rise partly because retailers take varied approaches. (Shutterstock)

US retailers from Walmart Inc. to Home Depot Inc. are expressing optimism about the resilience of US consumers, a sentiment that could soon be put to the test as tariff-fueled price hikes increasingly show up on shelves.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON