How the Streetwear Customer Is Evolving

Before Luke Fracher opened Luke’s, a resale business focused on used luxury and high-fashion menswear, in 2022, he was the co-owner of Round Two, which at its peak in the late-2010s was a mainstay of the resale market for hyped streetwear. The customers Fracher served back then are still buying from Luke’s today, except now, instead of exclusively buying Supreme, they’re more inclined to mix in Balenciaga, Rick Owens, Vetements or Louis Vuitton apparel by Pharrell or Virgil Abloh.

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