Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Independent Stores Be Successful Online?

Elysewalker, a chain of boutiques in the Los Angeles area, is opening an online shop this month, joining an already-crowded landscape of luxury fashion e-tailers. Here’s how it plans to stand out.
Elysewalker's latest editorial campaign.
Elysewalker's latest editorial campaign. (Sophie Elgort)

When it comes to e-commerce, Elyse Walker is hoping the third time will be the charm.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Searching for the Next Barneys

American luxury retail has changed, but customers are still hungry for the special feeling only an exceptional multi-brand store can offer. Can a crop of upstarts and a few savvy incumbents succeed where others have failed?

The Myths and Realities of Retail’s New Normal

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON