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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?
gapxbarbie
Gap names Barbie guru new CEO. (Instagram/@gap)

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Further Reading

Why Vintage Gap Is Hot and Current Gap Is Not

Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap's heyday. But those same shoppers aren’t necessarily buying what Gap has in stores now.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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