Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Frame Be a Fashion Brand?

Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
Frame Denim is betting on a yet-to-be-named designer to bring more fashion cred to its collections.
Frame Denim is betting on a yet-to-be-named designer to bring more fashion cred to its collections. (Erik Torstensson)

LOS ANGELES —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Frame Wants to Be the Next Calvin Klein

Jens Grede and Erik Torstensson have grown their former side project into a $100 million business. Can the duo behind so many other blockbuster brands turn their own label into a global player?

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON