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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Fashion Resale Ever Be a Profitable Business?

Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red.
Inside The RealReal's new distribution centre in Arizona.
Inside The RealReal's new distribution centre in Arizona. (The RealReal)

When The RealReal

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Further Reading

Why Big Retailers Are Finally Taking Resale Seriously

H&M is the latest to enter the space, with a marketplace set to launch on Sept. 7 in Canada. The fast fashion behemoth sees an opportunity to bring in new customers and burnish its sustainability credentials. But it has plenty of competition.

For Brands, Is Resale Actually Worth It?

The secondhand market is booming, and a growing number of labels are piling in. But selling pre-worn trousers and handbags online — and turning a profit — is challenging.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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