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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Farfetch Survive Coupang’s Shock Therapy?

Founder José Neves and eight other C-suite executives are departing the luxury marketplace, which faces an uncertain future under its new owner.
A Farfetch org chart illustrated by Fred Galley for BoF.
Farfetch's most recent executive shakeup leaves the company's future more uncertain than ever. (Farfetch & Shutterstock and Illustration is Fred Galley for BoF)

The drama at Farfetch continued to unfold on Thursday with

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Further Reading

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.

Farfetch Found Its White Knight. What’s Next?

The South Korean e-commerce firm Coupang has saved Farfetch from potential bankruptcy, and could use its logistical and marketing might to solve some of the luxury e-tailer’s seemingly intractable problems. But “everything stores” have a spotty track record when it comes to high-end retail.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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