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Can Asos Make It In America?

Expanding in the US is central to the e-tailer’s ambitions to nearly double sales to $9.4 billion in the next four years.
Asos advertising campaign. Asos.
Asos advertising campaign. Asos. (Asos)

Fast-fashion retailer Asos has placed international expansion at the centre of ambitions to regain its footing in an increasingly competitive and challenging market. In particular, the company is aiming to ramp up its presence in the massive North American market where it has been pursuing growth for years.

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